In accordance with the Group’s strategic deployment of "Prioritize promotion services and improve operational quality", BYTER Cambodia has comprehensively forged ahead with transformation and upgrading to evolve into a service-oriented enterprise. Following the Group’s mid-year summary meeting in July, the Cambodia team swiftly rolled out a series of optimization initiatives: establishing a professional promotion team, upgrading salary and incentive schemes, equipping specialized promotion materials, and developing replicable standardized field promotion procedures. These efforts fully strengthen terminal service capabilities, supported by intensive field promotion activities to deepen engagement in the local agrochemical market.

On July 27, 2026, Linn, General Manager of BYTER Cambodia Headquarters, Richard, Director of BYTER Marketing Department, and Jackie, General Manager of BYTER Cambodia, together with core members from the marketing department and regional teams, successfully hosted an insecticide field efficacy demonstration for local distributors and farmers. The local area mainly grows cash vegetables including eggplants, cabbages and kidney beans. Crops have long suffered severe yield losses caused by stubborn pests such as diamondback moths, eggplant borers and legume pod borers. After adopting BYTER’s exclusive insecticide combination program, remarkable pest control results were achieved, crops recovered rapidly, effectively addressing farmers’ planting challenges.

At the demonstration site, the team elaborated on the growth characteristics of various vegetables, pest and disease prevention techniques, as well as proper application methods of the products. Farmers who had tested the products were also invited to share their on-site experience. The tangible field efficacy won high recognition from all participating farmers. Supported by favorable product policies, the scene witnessed brisk orders. Distributors confirmed orders of more than 300 cartons on the spot, marking outstanding results.

This demonstration has effectively lifted BYTER’s brand influence and credibility locally, and consolidated partnerships with distributors. Regular field promotion services help distributors boost product sales, accelerate payment collection and restocking, and facilitate the market penetration of new products. Meanwhile, such services directly tackle farmers’ planting difficulties and strengthen ties between the enterprise and growers, delivering a win-win outcome: higher yields for farmers and improved operational performance for the company. Moving forward, BYTER Cambodia will continue to focus on terminal services and organize regular field promotion events to enhance distributor loyalty and market share. We strive to build an international agricultural enterprise driven by service-based sales and reputable brand image.